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Since Facebook is always messing with EdgeRank, it can seem like just when you have figured out the formula for engagement, something changes. For example, if you notice that the posts which don’t include images have better reach and engagement than those that are text only, try removing the images to see what happens. There are two basic types of Facebook Page admins: Those who post based on hunches as to what motivates engagement, and those who look at Facebook’s Insights to see what actually drives engagement. Checking Facebook Insights will help you give your fans what they want.
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Use Insights to determine what’s working for your Page Setting to “Posts by Page Only” also prevents Facebook users from spamming you.Ģ. While I normally advocate allowing open access to a Page, and even leaving negative posts up so your customers and future customers can see how you deal with criticism, for some businesses it’s just simpler to let people message you privately if they have an issue. Then choose “Edit Settings.”įrom there, edit the “Posting Ability” tab and decide if you want “everyone” to be able to post on your Page, or if you want to allow only your page Admins to post. Check your wall-posting preferencesĭoes your Page get a lot of, ahem, critical commentary on its Timeline? Or maybe just more than you have time to deal with easily? If so, it might be time to set your Page’s “Posting Ability” tab so that only your Page admins can post. Here’s how: choose “Edit Page” from your Admin Panel.
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This article includes six simple tips we use at ShortStack, tips we think make us more effective admins, and make our Page more professional. That’s okay, many business owners and social media managers are. Are you still assessing what works and what doesn’t for your Facebook Page?
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